Strategic Management - New Rules for Old Europe

Perhaps it was not really meant the way it was said, but when Donald Rumsfeld used the term "Old Europe" in his famous speech of January 22, 2003, he coined a phrase to de­ pict not the birthplace of modem society, but a graveyard of old and outdated ideas. Even though it is legitimate for many of us in Europe to oppose the underlying message of going to war in Iraq, it makes absolute sense to examine the rules of the game which Europe is currently playing and which it will play in the future. In doing so, it becomes obvious that important changes are taking place: Strategic Man­ agement - New Rules for Old Europe makes the hidden rules governing strategic man­ agement in Europe transparent. The book follows a "from - to" logic and takes the reader along the course of changing conditions and contingencies. Europe has not only witnessed major transformations such as the dramatic fall of the Iron Curtain, economic and monetary integration and the in­ corporation of new member states: Fundamental change can also be perceived with re­ spect to the corporate responses to these ongoing dynamic changes. Strategic Management - New Rules for Old Europe is divided into four parts. Each of these consists of several contributions, starting with the focus on people, then on culture, then on systems.