Handbook of Digital Entrepreneurship
Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull
Häftad, 2024
714 kr
Cross-Channel Cooperation
The Bundling of Online and Offline Business Models
AvTobias Kollmann,Matthias Häsel
Häftad, Engelska, 2006
572 kr
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Beskrivning
Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internet-based ventures are a promising way of meeting these requirements.Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
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Handbook of Digital Entrepreneurship
Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull
Inbunden, 2022
3 541 kr
Handbook of Digital Entrepreneurship
Clyde Hull, Alina Sorgner, Andishe Ashjari, Tobias Kollmann, Mohammad Keyhani
E-bok
2022677 kr
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