The world's Top 500 companies are keen on the sales rules, and the Top 5 sales tools of elite sales. They skillfully use the story rules to improve sales performance. Story-based Selling refers to the unexpected effect of using storytelling to sell, but this simple and effective method is ignored by most people. Some studies have shown that the retention rate of information in customers' brain is about 60% higher when selling only by storytelling than by data facts. The author of this book, combined with his own experience, tells us that in the sales process, consumers need stories rather than data. Through the three aspects of the importance of story telling, how to tell a story and the effect of story telling, the author expounds the method of story marketing completely in Story-based Selling. These sales rules have been verified by the author's 20 years of experience, and have achieved remarkable sales results.
