This book starts from the retailing management mode and sales strategy, by quoting many true cases, analyzes the advantages and disadvantages of all models of retailing business in a deep way, puts forward the ways of how to operate, how to convey all kinds of goods information, and how to attract and even persuade consumers to buy goods, so that every merchandizer will find the solution that is most suitable for themselves, to achieve the best sales result and win the invincible position in market competition.