Emerging Dimensions of Business

The present business environment is vastly different from what it was a decade ago. In the wake of liberalisation and globalisation, the domestic industry and business has to gear itself for the new challenges of global competitiveness and quality. Sustainable growth, social justice and ethical issues are the other challenges that need to be met. India is witnessing a paradigm shift in the business environment. Only those industries and organisations are going to survive and grow in future which will be able to proactively respond and adjust to the new circumstances. The topics covered in this book relate to the whole range of emerging issues in the functional areas of business, namely finance, marketing, human resources and information technology. The present volume, it is hoped, will be of great use and benefit to the researchers, practitioners, policy makers, business executives and students.