Häftad, Engelska, 2022
Living Brands
Av Chris Farmer
81 kr
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Beskrivning
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
Produktinformation
- Utgivningsdatum: 2022-02-08
- Mått: 145 x 210 x 17 mm
- Vikt: 346 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 268
- Förlag: Komshe
- ISBN: 9788686245458
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Mer om författaren
Chris farmer, brand consultant and professor, lives in Belgrade and teaches graduate classes in branding luxury brand management, marketing and other subjects at universities in China, France and Serbia. This is Chris Farmer's third book with Komshe following Grumpy in Belgrade (2014) and Grumpy in Belgrade: The Prehistory (2015)
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