We Can English: Sweden's Biggest Fails Using English in Ads (inbunden)
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Format
Häftad
Språk
Engelska
Antal sidor
138
Utgivningsdatum
2022-04-28
Förlag
LYS
Dimensioner
10 x 185 x 131 mm
Vikt
230 g
ISBN
9789189141322

We Can English: Sweden's Biggest Fails Using English in Ads

av Paddy Kelly
(1 röst)
Häftad,  Engelska, 2022-04-28
186

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ADDICTABLE CONTENT MADE IN THE GOOD OLD SWEDEN STRAIGHT OUTTA GARDEN Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk — its love for using English in its advertising, written with no help from native speakers. This freshly-arrived Irish immigrant’s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible. Presented here, with the question: CAN YOU ENGLISH? Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.
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