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We Can English: Sweden's Biggest Fails Using English in Adsav Paddy Kelly193
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MADE IN THE GOOD OLD SWEDEN
STRAIGHT OUTTA GARDEN
Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk ? its love for using English in its advertising, written with no help from native speakers.
This freshly-arrived Irish immigrant?s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible.
Presented here, with the question: CAN YOU ENGLISH?
Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.
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