ADDICTABLE CONTENT

MADE IN THE GOOD OLD SWEDEN

STRAIGHT OUTTA GARDEN

Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk — its love for using English in its advertising, written with no help from native speakers.

This freshly-arrived Irish immigrant’s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible.

Presented here, with the question: CAN YOU ENGLISH?

Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.

ADDICTABLE CONTENT

MADE IN THE GOOD OLD SWEDEN

STRAIGHT OUTTA GARDEN

Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk — its love for using English in its advertising, written with no help from native speakers.

This freshly-arrived Irish immigrant’s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible.

Presented here, with the question: CAN YOU ENGLISH?

Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.