Hide in Plain Sight

Completely self-taught, Jens Lennartsson?s interest in photography grew from following around his journalist grandfather and spending long afternoons mixing developing fluid in his family?s basement.

Jens is a lifestyle photographer in the purest sense, focusing on regular people and how they lead their lives. Through his photography, website, books and non-profit initiatives like EYE AM and The Ethnicity Project, he aims to inspire, share knowledge and make new connections.

Though he?s based in Malmö, Jens? passion for photography, travel and amazing food takes him to every corner of the globe. He?s known for his Zen approach to practicing his craft, using minimal equipment, natural light and living in the moment. The results speak for themselves.