Dheeraj Sharma is Director at the Indian Institute of Management, Rohtak, Haryana. He is also a professor at the Indian Institute of Management Ahmedabad (on leave). He has taught at numerous educational institutions, including in Europe, Asia and North America. Dr Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University.  Dr Sharma has authored over 100 research papers in leading international journals and conferences. He has published eight books, including one with SAGE. Some of his books are Principles of Marketing; Business to Business Marketing; Leadership Lessons From Military (SAGE Publications); Consumer Behaviour: A Managerial Perspective; Cross-Cultural Perspective in Global Marketplace; Proceedings of Academy of Marketing Science; Global Business; and Swinging the Mandate: Developing and Managing a Winning Campaign. Dr Sharma continues to serve as a board member in several PSUs and public limited companies.

‘Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world’.

• Foreword by Dr Subramanian SwamyForeword by Dr Satya Pal SinghPrefaceMillennials and Other GenerationsWhy Are Millennials the Way They Are?Generational Diversity in the Organizational ContextChallenges of a Millennial WorkforceStrategies of Managing Millennials: Industry’s Best PracticesStrategies for Recruiting MillennialsStrategies for Incentivizing MillennialsStrategies for Retaining MillennialsLeveraging on the Strengths of the Millennials: Industry Best PracticesUnderstanding and Strategizing Millennial Job Search ProcessSuccession Planning of Millennials in Family Business

Dheeraj Sharma is Director at the Indian Institute of Management, Rohtak, Haryana. He is also a professor at the Indian Institute of Management Ahmedabad (on leave). He has taught at numerous educational institutions, including in Europe, Asia and North America. Dr Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University.  Dr Sharma has authored over 100 research papers in leading international journals and conferences. He has published eight books, including one with SAGE. Some of his books are Principles of Marketing; Business to Business Marketing; Leadership Lessons From Military (SAGE Publications); Consumer Behaviour: A Managerial Perspective; Cross-Cultural Perspective in Global Marketplace; Proceedings of Academy of Marketing Science; Global Business; and Swinging the Mandate: Developing and Managing a Winning Campaign. Dr Sharma continues to serve as a board member in several PSUs and public limited companies.

‘Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world’.

• Foreword by Dr Subramanian SwamyForeword by Dr Satya Pal SinghPrefaceMillennials and Other GenerationsWhy Are Millennials the Way They Are?Generational Diversity in the Organizational ContextChallenges of a Millennial WorkforceStrategies of Managing Millennials: Industry’s Best PracticesStrategies for Recruiting MillennialsStrategies for Incentivizing MillennialsStrategies for Retaining MillennialsLeveraging on the Strengths of the Millennials: Industry Best PracticesUnderstanding and Strategizing Millennial Job Search ProcessSuccession Planning of Millennials in Family Business

Dheeraj Sharma is Director at the Indian Institute of Management, Rohtak, Haryana. He is also a professor at the Indian Institute of Management Ahmedabad (on leave). He has taught at numerous educational institutions, including in Europe, Asia and North America. Dr Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University.  Dr Sharma has authored over 100 research papers in leading international journals and conferences. He has published eight books, including one with SAGE. Some of his books are Principles of Marketing; Business to Business Marketing; Leadership Lessons From Military (SAGE Publications); Consumer Behaviour: A Managerial Perspective; Cross-Cultural Perspective in Global Marketplace; Proceedings of Academy of Marketing Science; Global Business; and Swinging the Mandate: Developing and Managing a Winning Campaign. Dr Sharma continues to serve as a board member in several PSUs and public limited companies.

‘Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world’.

• Foreword by Dr Subramanian SwamyForeword by Dr Satya Pal SinghPrefaceMillennials and Other GenerationsWhy Are Millennials the Way They Are?Generational Diversity in the Organizational ContextChallenges of a Millennial WorkforceStrategies of Managing Millennials: Industry’s Best PracticesStrategies for Recruiting MillennialsStrategies for Incentivizing MillennialsStrategies for Retaining MillennialsLeveraging on the Strengths of the Millennials: Industry Best PracticesUnderstanding and Strategizing Millennial Job Search ProcessSuccession Planning of Millennials in Family Business