Hans de Bruijn is professor of Governance at Delft University of Technology and visiting professor at Politecnico di Milano.

• Part One Language and Framing 1. Language matters 2. What is framing and how does it work? Part Two Strategies 3. The 3P model 4. Victims, villains, and heroes 5. Playing with your opponent's values 6. Playing with opposite perspectives 7. Meta-framing 8. Emotion and monopolies on emotion Part Three Reflection 9. How should we value the game of framing and reframing? Notes References