Advances in Theory and Practice in Store Brand Operations

AvJiazhen Huo

Häftad, Engelska, 2022

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Beskrivning

However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.

Produktinformation

Utgivningsdatum:2022-01-06
Mått:155 x 235 x undefined mm
Format:Häftad
Språk:Engelska
Antal sidor:253
Förlag:Springer Verlag, Singapore
ISBN:9789811598791

Utforska kategorier

Varumärken inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

Jiazhen Huo, PhD, Chair Professor (Supported by BOSCH) of School of Economics and Management, Tongji University, China. His research interests are Logistics and Supply Chain Management, Service Operations Management. In the past decades, he has published more than 30 papers on such as OR, JOM, IJPE, EJOR, IJPR and other high quality journals and presided 6 research projects funded by the National Nature Science Foundation and a number of consulting projects.

Innehållsförteckning

Introduction； Product Strategy for Store Branding； Pricing strategy for store brands； Channel Strategy and Conflict Resolution； Supply chain coordination