This book conducts a comprehensive exploration of the intersection and integration of design and intellectual property in diverse fields. To begin with, it presents the concept, principles, types, and tools of design, along with the innovative integration within design. Subsequently, it discusses the relationship between design and innovation, emphasizing the connections and distinctions between them, and highlighting the significance of intellectual property protection for both. The ensuing chapters delve profoundly into specific domains such as product design, environmental design, visual communication design and service design, analyzing the characteristics, types of these fields and the legal framework of intellectual property protection within each. The final chapter centers on the impact of emerging technologies on design innovation and the challenges they pose to the intellectual property system, and proposes strategies for establishing a new type of intellectual property system to tackle these challenges. It aims to offer systematic and novel thinking to a broad spectrum of groups such as teachers, undergraduate students, postgraduate students who have an interest in intellectual property protection in the field of design innovation, as well as international students and foreign readers who are intrigued by the field of intellectual property protection in the Chinese design and creative sector.
