Cultural and Social Influences on Consumer Behavior

Uncertainty Avoidance, Rituals, and External Threats

AvXuehua Wang

Häftad, Engelska, 2024

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Beskrivning

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.

Produktinformation

Utgivningsdatum:2024-10-05
Mått:155 x 235 x 15 mm
Vikt:394 g
Format:Häftad
Språk:Engelska
Serie:Management for Professionals
Antal sidor:244
Upplaga:2023
Förlag:Springer Verlag, Singapore
ISBN:9789819961856

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Mer om författaren

Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.

Innehållsförteckning

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior.- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior.- Chapter 5. Theory and Propositions for External Threats and Consumption Behavior.- Chapter 6. Selected Empirical Context and Data.- Chapter 7. Analysis and Empirical Results.- Chapter 8. Discussion and Conclusion.