Money Behind the Business

Ideas start businesses, but money decides which ones survive. In The Money Behind the Business, Tushar Kansal draws on 30 years in finance to show how founders and investors really think. He has worked as a Big Four Advisory, Venture Capital, Investor, Treasury Head, Debt Manager and CFO, and has advised more than 5,000 Startups, SMEs and Companies. The Book covers the unwritten rules of Startup Funding: how Investors size risk, why good companies still get rejected, and how valuation and dilution decide what your equity is worth. It also explains how too much funding can sink a promising company, and the quieter options many founders overlook, such as SME Funding and Debt. Each chapter can be read in one sitting and is built on real cases from around the world, including from US, Europe, APAC, GCC and India. Terms like runway and Term sheet are explained through simple examples instead of jargon. The book is for any ambitious student or professional deciding between a steady career and a startup, for founders who want to know the questions investors ask in private, and for investors curious about the other side of the table.