The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management is an immersive exploration centred on the convergence of the Metaverse and Big Data, demonstrating how virtual environments, AI-driven insights, and data-centric decision-making are transforming marketing performance and supply chain efficiency.Beginning with the foundational architecture of the Metaverse and its influence on evolving consumer behaviour, the book transitions into the practical application of Big Data Analytics for demand forecasting, logistics optimisation, and customer engagement. It examines the use of virtual reality (VR) in supply chain design, artificial intelligence and deep learning for predictive analytics, and the implementation of cybersecurity, governance, and data privacy frameworks within immersive digital platforms.Blending strategic foresight with practical frameworks, the book offers a holistic roadmap for navigating digital risk, unlocking new revenue streams, and fostering sustainable business innovation in next-generation digital ecosystems.Key Features: -Comprehensively explores Metaverse architecture and its impact on marketing and supply chain ecosystems.-Practical applications of Big Data Analytics for demand forecasting, logistics optimisation, and customer intelligence.-Insights on the usage of AI and deep learning for predictive and prescriptive analytics.-In-depth discussion and strategic insights on cybersecurity, data privacy, and governance in virtual environments.Industry-focused and case-based perspectives linking immersive technologies to real-world business outcomes
