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Brought to you by Penguin.Just making a decision can be hard enough, but how do you begin to judge whether it''s the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain''s natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people''s tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.© Chip and Dan Heath 2020 (P) Penguin Audio 2020
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We''d all like to make better decisions, whether in our personal, professional, or even our romantic lives. Unfortunately, our decision-making abilities are disrupted by cognitive biases and the irrational tendencies of our brains. It''s time to take back control of your decision-making process, by implementing appropriate coping strategies.
Decisive outlines the four main obstacles to making effective decisions and how to overcome them. Through a series of specific tools and practical techniques, you will learn how to think more clearly about your options and improve your decision-making in any situation.
You will learn:
· How to prevent your preconceptions from influencing your decisions
· What to do when you don''t have time to process your decisions
· How to make more logical choices.
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