Visar resultat för..."Persuasion Engine"

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you’ll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktopPractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversionsStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resourcesAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer actionComprehensive methods for auditing and enhancing empathy in customer communicationsPerfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.

How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing aneed and filling it.When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what reallyblew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spenttheir money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketingbusiness on a shoestring budget.Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of:listeninglikingtrustingbuyingTrust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie thatappears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other socialsites.Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. WithTrust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophiesthat have allowed him to drive traffic, build trust, and earn a very comfortable living.Trust Funneltells the story of his mind-boggling success and can be the springboard to yours.