A. Gustafsson – författare
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1 produkter
Conjoint Measurement
Methods and Applications
Av F. Huber, A. Herrmann m. fl.
E-bok, 2013
1174 kr
Lägg i varukorg
" Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers …