Adam J. Mills – författare
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8 produkter
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
Inbunden, 2025
2585 kr
Lägg i varukorg
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the …
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
Häftad, 2026
726 kr
Lägg i varukorg
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the …
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
E-bok, 2025
1022 kr
Lägg i varukorg
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the …
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
E-bok, 2025
1052 kr
Lägg i varukorg
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the …
Communal Consumption Experience
Ritual, Exchange and the Business of Connection
Av Adam J. Mills, Brittney C. Bauer
E-bok, 2025
1052 kr
Lägg i varukorg
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. Using …
Communal Consumption Experience
Ritual, Exchange and the Business of Connection
Av Adam J. Mills, Brittney C. Bauer
E-bok, 2025
1022 kr
Lägg i varukorg
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. Using …
Communal Consumption Experience
Rituals, Exchange and the Business of Connection
Av Brittney C. Bauer, Adam J. Mills
Inbunden, 2025
2588 kr
Lägg i varukorg
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using …
Communal Consumption Experience
Rituals, Exchange and the Business of Connection
Av Brittney C. Bauer, Adam J. Mills
Häftad, 2026
726 kr
Lägg i varukorg
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using …
