Alan J. Greco – författare
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4 produkter
Retailing Triumphs and Blunders
Victims of Competition in the New Age of Marketing Management
Av Alan J. Greco, Ronald D. Michman
E-bok, 1995
1169 kr
Lägg i varukorg
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail …
Lifestyle Marketing
Reaching the New American Consumer
Av Ronald D. Michman, Edward M. Mazze m. fl.
Häftad, 2003
414 kr
Lägg i varukorg
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to …
Retailing Triumphs and Blunders
Victims of Competition in the New Age of Marketing Management
Av Alan J. Greco, Ronald D. Michman
Inbunden, 1995
1098 kr
Lägg i varukorg
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail …
Lifestyle Marketing
Reaching the New American Consumer
Av Ronald D. Michman, Edward M. Mazze m. fl.
Inbunden, 2003
881 kr
Lägg i varukorg
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to …
