Ever wonder why the makers of so many world-leading products struggle to come up with something disruptive? What prevents them from “coloring outside of the lines” to rejuvenate their operations?Principles of Intrapreneurial Capital is a refreshing blend of fundamental business insights and stories rooted in exploration. The book provides a new framework in the form of the 4C Model* to discover ideas that translate into value, and empowers change makers to put value into practice.*The 4C Model for Intrapreneurial Capital by Bengtson &x; Stja¨rne

Ever wonder why the makers of so many world-leading products struggle to come up with something disruptive? What prevents them from “coloring outside of the lines” to rejuvenate their operations?Principles of Intrapreneurial Capital is a refreshing blend of fundamental business insights and stories rooted in exploration. The book provides a new framework in the form of the 4C Model* to discover ideas that translate into value, and empowers change makers to put value into practice.*The 4C Model for Intrapreneurial Capital by Bengtson &x; Stja¨rne