Alex Frankel – författare
Visar alla böcker från författaren Alex Frankel. Handla med fri frakt och snabb leverans.
4 produkter
Punching In
One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies
Av Alex Frankel
Häftad, 2008
171 kr
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Curious to know just what happens behind the 'employees only' doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees.Frankel knew the only way …
Punching In
On the Frontlines of the New Brand Cultu
Av Alex Frankel
E-bok, 2009
102 kr
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During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in …
Wordcraft
The Art of Turning Little Words into Big Business
Av Alex Frankel
Häftad, 2005
218 kr
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Wordcraft
The Art of Turning Little Words into Big Business
Av Alex Frankel
E-bok, 2004
79 kr
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"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are …
