Alexis McLean – författare
Visar alla böcker från författaren Alexis McLean. Handla med fri frakt och snabb leverans.
4 produkter
Digital Business Research Methods
Av Phil Harris, Arnaz Binsardi m. fl.
Häftad, 2027
687 kr
Kommande
In an era defined by rapid technological disruption, global interconnectedness, and unprecedented data availability, the landscape of business research has fundamentally transformed. Digital Business Research Methods is a comprehensive textbook purposefully designed to equip the next generation of …
Digital Business Research Methods
Av Phil Harris, Arnaz Binsardi m. fl.
Inbunden, 2027
2548 kr
Kommande
In an era defined by rapid technological disruption, global interconnectedness, and unprecedented data availability, the landscape of business research has fundamentally transformed. Digital Business Research Methods is a comprehensive textbook purposefully designed to equip the next generation of …
Marketing Research
Methodologies and Digital Techniques
Av Phil Harris, Ben Binsardi m. fl.
Inbunden, 2030
1398 kr
Kommande
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on …
Marketing Research
Methodologies and Digital Techniques
Av Phil Harris, Ben Binsardi m. fl.
Häftad, 2030
498 kr
Kommande
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on …
