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1 produkter
Evaluating Military Advertising and Recruiting
Theory and Methodology
Av National Research Council, Division of Behavioral and Social Sciences and Education m. fl.
Inbunden, 2004
784 kr
Tillfälligt slut
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure …