Donald W. Hendon – författare
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2 produkter
Classic Failures in Product Marketing
Marketing Principles Violations and How to Avoid Them
Inbunden, 1989
1098 kr
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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns continually recur in many marketing situations. He exposes …
Cross-Cultural Business Negotiations
Av Donald W. Hendon, Rebecca A. Hendon m. fl.
Inbunden, 1996
1099 kr
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Cross-cultural business negotiations are an important part of international business. Much business has been lost overseas due to miscalculations caused by cultural differences. Negotiating is a lengthy, difficult process by itself; but, when one adds the cultural aspect it becomes extremely …
