Dr Kisholoy Roy – författare
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15 produkter
11.03.2001 - 15.03.2001 A Tale of Turnaround
E-bok, 2019
55 kr
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The Test match played between India and Australia in March 2001 at the Eden Gardens certainly was one of the most superbly fought and won Test matches by India in cricketing history. There is little scope of finding another team earning such a victory under remotely similar circumstances. This was …
Sounak's Love Stories
E-bok, 2020
24 kr
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Sounak Samaddar is a man of forty years. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic encounters but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till …
How to Write Effective Teaching Notes & Teach Case Studies Effectively?
E-bok, 2019
88 kr
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This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This …
How Has the Indian Brand Endorsement Landscape Evolved?
E-bok, 2020
82 kr
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This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and …
Perspectives
E-bok, 2019
27 kr
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Perspectives a synonym of view point or point of view I suppose has been an apt title for this collection of poems. Here is a collection that depicts perspectives on various matters related to life and things happening around it. Also we need to appreciate the fact that it is not just we ourselves …
Dog in the House
E-bok, 2019
44 kr
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A family of four individuals who somehow face loneliness and a sense of vacuum at one point of time in their lives are suddenly rekindled and excited when a juvenile pug enters the house. The ambiance of the house changes and so does the moods of family members as they sense a kind of purposeful …
Nawab's Ring
E-bok, 2022
38 kr
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A chance invitation of Probal Pakrassi, the protagonist and the detective in the novella to the Sengupta household at Madhyamgram in the outskirts of Kolkata followed by a murder of the chief karta of the household and a theft and what follows after that is intrigue. A number of suspects, travails …
Backstreet Boy - Who Touched The Summit & Beyond
E-bok, 2020
55 kr
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The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares …
How to Write and Teach Case Studies Effectively?
E-bok, 2017
71 kr
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It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations.However for all …
How to Execute Celebrity Endorsements for Enhancing Brand Preferences?
E-bok, 2018
76 kr
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This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands …
Women in Indian Advertisements - Plots & Perspectives
E-bok, 2018
72 kr
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This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting …
Conditional Affair
E-bok, 2019
33 kr
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This unusual story of lust is set in 1850 AD when the Doctrine of Lapse executed by the East India Company in India witnessed several princely states being annexed. Partapgarh is a princely state in the Central Province ruled by Maharaja Rajyavardhan Singh who doesn't have an heir to the throne. …
Backstreet Boy
Who touched the summit & Beyond
E-bok, 2020
70 kr
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The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares …
Sounak's Love Stories
E-bok, 2020
34 kr
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Sounak Samaddar is a man of forty years. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic encounters but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till …
How to Be a Successful Case Writer & Teacher
E-bok, 2023
130 kr
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How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance of cases along with their types. Further the book vividly describes the importance of case triggers …
