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Decision Criteria for New Product Acceptance and Success
The Role of Trade Buyers
Av Edward W. Mclaughlin, Vithala Rao
Inbunden, 1991
1100 kr
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Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. In this work, Edward McLaughlin and Vithala Rao examine the crucial role played by trade buyers, and its place in …
