Elizabeth Mamali – författare
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2 produkter
Analysis of Theodore Levitt's Marketing Myopia
Av Elizabeth Mamali, Monique Diderich
E-bok, 2017
140 kr
Lägg i varukorg
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing …
Analysis of Theodore Levitt's Marketing Myopia
Av Elizabeth Mamali, Monique Diderich
E-bok, 2017
140 kr
Lägg i varukorg
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing …
