F.G.M.(Rik) Pieters – författare
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2 produkter
Connected Customer
The Changing Nature of Consumer and Business Markets
Av Stefan H.K. Wuyts, Marnik G. Dekimpe Ph.D. m. fl.
Häftad, 2016
847 kr
Lägg i varukorg
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend …
Connected Customer
The Changing Nature of Consumer and Business Markets
Av Stefan H.K. Wuyts, Marnik G. Dekimpe Ph.D. m. fl.
Inbunden, 2010
2588 kr
Lägg i varukorg
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend …