Gaetan Giannini - Böcker
Visar alla böcker från författaren Gaetan Giannini. Handla med fri frakt och snabb leverans.
1 produkt
1 produkt
3 194 kr
Skickas inom 3-6 vardagar
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.