Geoffrey Precourt – författare
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1 produkter
Always On: Advertising, Marketing, and Media in an Era of Consumer Control
Av Geoffrey Precourt, Christopher Vollmer
E-bok, 2008
221 kr
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The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always …