Gilbert Churchill – författare
Visar alla böcker från författaren Gilbert Churchill. Handla med fri frakt och snabb leverans.
2 produkter
Basic Marketing Research
Customer Insights and Managerial Action
Av Tom Brown, Tracy Suter m. fl.
Häftad, 2023
1070 kr
Lägg i varukorg
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the …
Basic Marketing Research (with Qualtrics Printed Access Card)
Av Tom Brown, Tracy Suter m. fl.
2013
1636 kr
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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that …
