Giles David Moss – författare
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4 produkter
Pharmaceuticals-Where's the Brand Logic?
Branding Lessons and Strategy
Inbunden, 2007
3262 kr
Lägg i varukorg
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the …
Pharmaceuticals-Where's the Brand Logic?
Branding Lessons and Strategy
Häftad, 2007
711 kr
Lägg i varukorg
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the …
Pharmaceuticals-Where's the Brand Logic?
Branding Lessons and Strategy
E-bok, 2016
838 kr
Lägg i varukorg
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the …
Pharmaceuticals-Where's the Brand Logic?
Branding Lessons and Strategy
E-bok, 2016
838 kr
Lägg i varukorg
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the …