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4 produkter
4 produkter
E-bok
Engelska, 20122 848 kr
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Spatial analytical techniques and geographical analysis and modelling methods are required in order to analyse data and to facilitate the decision process at all levels. Old geographical issues can find an answer thanks to new methods and instruments, while new issues are developing, challenging the researchers for new solutions. Geographic Information Analysis for Sustainable Development and Economic Planning: New Technologies tackles topics related to, to-date development of Geographic Information in terms of the technologies available for retrieving, managing, and analyzing geographical data. This book is useful for academic staff, as well as postgraduate students (MSc, PhD levels) in GIS, remote sensing, economic geography, spatial planning, geostatistics, and related fields.
E-bok
Engelska, 20183 381 kr
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Computational psychoanalysis is a new field stemming from Freudian psychoanalysis. The new area aims to understand the primary formal structures and running mechanisms of the unconscious while implementing them into computer sciences. Computational Psychoanalysis and Formal Bi-Logic Frameworks provides emerging information on this new field which uses psychoanalysis and the unconscious mind to make advancements in computational research. While highlighting the challenges of applying analytical logic trends to primary formal structures, readers will learn the valuable outputs to society when these trends are successfully implemented. This book is an important resource for computer scientists, researchers, academics, and other professionals seeking current research on applying psychoanalysis and Freudian concepts to computational structures.
E-bok
Engelska, 20182 909 kr
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In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
E-bok
Engelska, 20193 741 kr
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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.