Harry Beckwith – författare
Visar alla böcker från författaren Harry Beckwith. Handla med fri frakt och snabb leverans.
4 produkter
Selling The Invisible
A Field Guide to Modern Marketing
Häftad, 2012
185 kr
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service …
What Clients Love
A Field Guide to Growning Your Business
Häftad, 2010
218 kr
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In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand …
Unthinking
The Surprising Forces Behind What We Buy
Häftad, 2013
218 kr
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about …
You, Inc
The Art of Selling Yourself
Av Harry Beckwith, Christine Clifford
Häftad, 2011
314 kr
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In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A …
