Helen Katz – författare
Visar alla böcker från författaren Helen Katz. Handla med fri frakt och snabb leverans.
6 produkter
Influencer
The Science Behind Swaying Others
Av T. Bettina Cornwell, Helen Katz
Häftad, 2020
764 kr
Lägg i varukorg
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the …
Influencer
The Science Behind Swaying Others
Av T. Bettina Cornwell, Helen Katz
Inbunden, 2020
2510 kr
Lägg i varukorg
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the …
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Av Helen Katz
Häftad, 2025
1086 kr
Lägg i varukorg
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and …
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Av Helen Katz
Inbunden, 2025
2585 kr
Lägg i varukorg
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and …
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Av Helen Katz
E-bok, 2025
1247 kr
Lägg i varukorg
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and …
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Av Helen Katz
E-bok, 2025
1247 kr
Lägg i varukorg
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and …
