J. Walker Smith – författare
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2 produkter
Generation Ageless
How Baby Boomers Are Changing the Way We Live Today…And They''re Just Getting Started
Av Ann S. Clurman, J. Walker Smith
E-bok, 2009
159 kr
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Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business …
Rocking the Ages
The Yankelovich Report on Generational Marketing
E-bok, 2010
113 kr
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For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, …