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4 produkter
Brand Metrics
Measuring Brand Efficacy along the Customer Journey
Av Jacek Kall
Inbunden, 2021
2825 kr
Lägg i varukorg
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand …
Brand Metrics
Measuring Brand Efficacy along the Customer Journey
Av Jacek Kall
Häftad, 2021
757 kr
Lägg i varukorg
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand …
Brand Metrics
Measuring Brand Efficacy along the Customer Journey
Av Jacek Kall
E-bok, 2021
892 kr
Lägg i varukorg
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand …
Brand Metrics
Measuring Brand Efficacy along the Customer Journey
Av Jacek Kall
E-bok, 2021
873 kr
Lägg i varukorg
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand …