Jack Z. Sissors – författare
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Advertising Media Planning, Seventh Edition
Av Jack Z. Sissors, Roger Baron
E-bok, 2010
1418 kr
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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning …
