Jacqueline Burgess – författare
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3 produkter
Managing the Authenticity of Narrative Brands
Understanding Consumers, Fans and Audiences
E-bok, 2026
424 kr
Lägg i varukorg
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By examining case studies of popular series like Game of Thrones, Mass Effect and How I Met Your Mother , it …
Managing the Authenticity of Narrative Brands
Understanding Consumers, Fans and Audiences
E-bok, 2026
433 kr
Lägg i varukorg
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By examining case studies of popular series like Game of Thrones, Mass Effect and How I Met Your Mother , it …
Managing the Authenticity of Narrative Brands
Understanding Consumers, Fans and Audiences
Inbunden, 2026
996 kr
Lägg i varukorg
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By examining case studies of popular series like Game of Thrones, Mass Effect and How I Met Your Mother, it …
