Jan-Benedict Steenkamp – författare
Visar alla böcker från författaren Jan-Benedict Steenkamp. Handla med fri frakt och snabb leverans.
9 produkter
Retail Disruptors
The Spectacular Rise and Impact of the Hard Discounters
Av Jan-Benedict Steenkamp, Laurens Sloot
Häftad, 2018
439 kr
Lägg i varukorg
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables …
Retail Disruptors
The Spectacular Rise and Impact of the Hard Discounters
Av Jan-Benedict Steenkamp, Laurens Sloot
E-bok, 2018
504 kr
Lägg i varukorg
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables …
Global Brand Strategy
World-wise Marketing in the Age of Branding
Inbunden, 2017
624 kr
Lägg i varukorg
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands …
Global Brand Strategy
World-wise Marketing in the Age of Branding
E-bok, 2017
873 kr
Lägg i varukorg
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands …
Global Brand Strategy
World-wise Marketing in the Age of Branding
Häftad, 2018
624 kr
Lägg i varukorg
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands …
Retail Disruptors
The Spectacular Rise and Impact of the Hard Discounters
Av Jan-Benedict Steenkamp, Laurens Sloot
Inbunden, 2021
1156 kr
Lägg i varukorg
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables …
Warrior, Queen, Scientist, Activist
Gritty Women Who Bent the Arc of History
E-bok, 2024
137 kr
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THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present day, who bent the arc of history by what they did at the defining moment in their lives. At this critical juncture, they had a choice—taking thesafe, or least risky, option—or challenging the status quo. …
Warrior, Queen, Scientist, Activist
Gritty Women Who Bent the Arc of History
Inbunden, 2024
411 kr
Lägg i varukorg
Warrior, Queen, Scientist, Activist
Gritty Women Who Bent the Arc of History
Häftad, 2024
235 kr
Lägg i varukorg
