Joseph S. Tuman - Böcker

In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features 

Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns.

Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.

The only book to examine terrorism as a rhetorical act "This is an excellent text in furthering our understanding of the web of language and how it creates our mediated realities – which reflect our culture, politics, religion, economics, etc. Students really like the case studies and how it complements the theory and practice of rhetoric. I think this book has applications for almost any course in communication."      —J. Gregory Payne, Emerson College Concise, succinct, and provocative, Communicating Terror, Second Edition explores multiple rhetorical dimensions of terrorism, connects terrorism to communication theories, and helps readers understand how this violence creates a public discourse for multiple target audiences. Author Joseph S. Tuman uses fascinating case studies and examples as he explores both dissent terrorism and state terror and looks at terrorism from a communicative perspective. Presenting terrorism as a process of communication between terrorists and multiple audiences, this book examines a range of rhetorical components, including definitions and labels, symbolism in terrorism, the relationship between terror and the media, and public oratory about terrorism—by both victims of terrorism and terrorists themselves.

New to the Second Edition

Includes three new chapters on public address and speeches concerning terrorism, symbols and targets of terror, and terrorism, rhetorical theory, and mass media.Offers new examples, case studies, speeches, and topic coverage, including expanded coverage of the Internet and the "War on Terror;" new material on Iran, Cambodia, Rwanda, Hamas and Hezbollah, and dirty bombsProvides expanded treatment of rhetoric and theory with a focus on ideological criticism, neo-classical criticism, dramatism, and media-centered terrorismExamines diverse acts of terrorism—not just 9/11 or the recent events in the Middle East—to show the history and various usages of these acts as a medium for communicationIncludes real case studies of terrorists and terror acts that make applying rhetorical theory practical and accessible

Intended AudienceCommunicating Terror, Second Edition is ideal for use in a wide range of courses, including Media & Politics, Terrorism, Media & Society, Rhetorical Theory/Analysis/Criticism, Defense and National Security, and Political Communication.