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J.R. Brent Ritchie – författare

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2 produkter

  1. Michael Morgan, Peter Lugosi, J.R. Brent Ritchie - Tourism and Leisure Experience, Häftad. Tillgänglighet: Lägg i varukorg

    Tourism and Leisure Experience

    Consumer and Managerial Perspectives

    Av Michael Morgan, Peter Lugosi m. fl.

    Häftad, 2010

    514 kr

    Lägg i varukorg

    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws …

  2. Michael Morgan, Peter Lugosi, J.R. Brent Ritchie - Tourism and Leisure Experience, Inbunden. Tillgänglighet: Tillfälligt slut

    Tourism and Leisure Experience

    Consumer and Managerial Perspectives

    Av Michael Morgan, Peter Lugosi m. fl.

    Inbunden, 2010

    1525 kr

    Tillfälligt slut

    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws …