J.R. Brent Ritchie – författare
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2 produkter
Tourism and Leisure Experience
Consumer and Managerial Perspectives
Av Michael Morgan, Peter Lugosi m. fl.
Häftad, 2010
514 kr
Lägg i varukorg
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws …
Tourism and Leisure Experience
Consumer and Managerial Perspectives
Av Michael Morgan, Peter Lugosi m. fl.
Inbunden, 2010
1525 kr
Tillfälligt slut
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws …