Jurgen Wolff – författare

 

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.

The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn’t about theory and metrics; instead, it’s a practical guide that starts with the basis of all marketing: the proper mindset.

The book:

de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.

Feeling distracted? Scattered? Time is slipping away from you? You’re not alone. But it doesn’t have to be that way. Using revolutionary time management techniques you will find out how to super charge your mind power and focus on what matters most - your goals and your achievements.

 

Focus shows you how to direct energy without distraction to the key tasks that lead you to success. Based on the latest research, these techniques make it easy for you to overcome information overload, stress and procrastination and concentrate on what’s really important.

 

Using these recent discoveries in time management, like how to achieve a state of flow that can lead to maximum achievement in minimum time, Focus will show you how you can move swiftly towards your most important goals.

 

The result: you reach your goals quickly and with less effort.

 

Whatever you’re creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry.

 

This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success.

 

Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside.

 

Divided into four parts, you will find help with:

1) Dreaming - getting into the state of mind to invite new ideas.

2) Originating - different ways to come up with new, exciting and innovative ideas on any topic.

3) Applying - taking action and turning ideas into reality.

3) Adapting - how others successfully realised their dream.

 

Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com

Have you always wanted to write a book, short story or screenplay but never quite known where to start? Do you worry you won't be able to think of a plot, or create vivid characters, or find the time? Whatever is stopping you from becoming a writer, Your Writing Coach has the answers. It will guide you ever after you've finished your writing project by showing you how to get an agent and how to market what you ve written. Jurgen Wolff is highly qualified to be your writing coach. He is a successful author with experience in feature films, television, radio, books, newspapers, plays and credits from Hollywood to the BBC. The book covers not only the craft of writing, but also how to overcome procrastination, get and stay motivated, and banish writer's block by transforming your harsh inner critic into a constructive inner guide. This new edition includes up-to-date information and guidance on social media and e-books, as well as Getting Started guides for a range of projects.

If you dream of being a writer, why not learn from the best? In Your Creative Writing Masterclass you'll find ideas, techniques and encouragement from the most admired and respected contemporary and classic authors, including Charles Dickens, Jane Austen and Anton Chekhov. Jurgen Wolff, bestselling author of Your Writing Coach, helps you translate these insights into action to master your craft and write what only you can write. From Robert Louis Stevenson to Mary Shelley, Alice Munro to Stephen King, Your Creative Writing Masterclass guide you through: finding your style, constructing powerful plots, generating story ideas, overcoming writer's block, creating vivid characters and crafting your ideal writer's life. Brimming with support and suggested activities to develop your writing skills, the book also features unique bonus advice, exercises, resources and sharing capabilities via the website www.YourCreativeWritingMasterclass.com.