K. Hoffman – författare
Visar alla böcker från författaren K. Hoffman. Handla med fri frakt och snabb leverans.
3 produkter
Services Marketing
Concepts, Strategies, & Cases
Häftad, 2023
962 kr
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Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive …
Services Marketing B&W
Av K. Hoffman, John Bateson m. fl.
Häftad, 2009
852 kr
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an …
