Karl Jan Alsem – författare

Visar alla böcker från författaren Karl Jan Alsem. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Strategic Marketing

   A Practical Approach

   Av Karl Jan Alsem, Dick Wittink

   Häftad, 2006

   634 kr

   Lägg i varukorg

   This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be …