Katherine Jocz – författare
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1 produkter
All Business is Local
Why Place Matters More than Ever in a Global, Virtual World
Av John Quelch, Katherine Jocz
E-bok, 2012
167 kr
Lägg i varukorg
What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers …