Katherine Melchior Ray – författare
Visar alla böcker från författaren Katherine Melchior Ray. Handla med fri frakt och snabb leverans.
3 produkter
Brand Global, Adapt Local
How to Build Brand Value Across Cultures
Av Katherine Melchior Ray, Nataly Kelly
Häftad, 2025
430 kr
Lägg i varukorg
How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it …
Brand Global, Adapt Local
How to Build Brand Value Across Cultures
Av Katherine Melchior Ray, Nataly Kelly
E-bok, 2025
504 kr
Lägg i varukorg
Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand. If …
Brand Global, Adapt Local
How to Build Brand Value Across Cultures
Av Katherine Melchior Ray, Nataly Kelly
Inbunden, 2025
742 kr
Lägg i varukorg
How can you scale a brand globally while staying true to its core?Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it …
