Keith O'Loughlin – författare

'A testament to the success of Eddie's life' DAMON HILLFull Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.

LIFE LESSONS FROM AN F1 LEGENDEddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose.FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan's wildest moments. At its core is the Jordan Code: twenty-five powerful, punchy principles drawn from Eddie's extraordinary journey to founding Jordan Grand Prix; to discovering future champions like Michael Schumacher; to closing billion-pound deals; all the while making mischief around the world. The book also contains contributions from many of Eddie's friends and inner circle including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what others say, taking bold risks, and never asking permission to succeed. Eddie lived with energy, instinct and defiance. With this book you can too.