This text focuses on the special issues and operational realities of running a franchise, rather than selecting or buying one. Coverage includes how to implement reporting procedures, create purchasing and inventory control policies, develop sales and marketing programmes, recruit and supervize employees, and more. Special chapters focus on resolving the most common areas of franchise/franchise conflict.

This text focuses on the special issues and operational realities of running a franchise, rather than selecting or buying one. Coverage includes how to implement reporting procedures, create purchasing and inventory control policies, develop sales and marketing programmes, recruit and supervize employees, and more. Special chapters focus on resolving the most common areas of franchise/franchise conflict.